Intel·ligència artificial Programació Startups Emprenedoria Toronto Meuze Restaurants Erik Cupsa

Una setmana de gairebé 100 hores en una startup d’IA de Toronto

Erik Cupsa documenta una setmana a Meuze: redissenya la web en 30 hores, prepara demos per a restaurants, tanca una prova en 14 locals i construeix un agent de WhatsApp.

Erik Cupsa presenta la setmana com una cursa de gairebé 100 hores: redissenyar la web, adaptar el producte a clients, preparar demostracions, assistir a esdeveniments i llançar noves funcions. El vídeo intenta ensenyar una cara «realista» d’una startup tecnològica, però el ritme és deliberadament extrem: nits fins a les tres o les quatre, poc son i quatre cafès en un dia.

El projecte és Meuze, abans anomenat PromptShop. La companyia ha passat d’una proposta general de solucions d’IA a una plataforma operativa per a restaurants i grups amb diversos establiments. Els seus agents connecten dades de vendes, inventari, factures i malbaratament per automatitzar tasques de rerebotiga.

Una nova web en 30 hores

La primera gran tasca és substituir la pàgina de l’etapa PromptShop per una identitat coherent amb Meuze. Cupsa comença per generar un vídeo de fons i buscar referències de sistemes de disseny. Utilitza Claude durant el procés i recomana una habilitat orientada a UI i UX per obtenir millors propostes visuals.

La primera nit acaba el bloc principal de la portada cap a la una. L’endemà continua treballant fins tard i diu que, fins i tot quan torna a casa, no pot deixar de pensar en el codi. La web completa necessita unes 30 hores.

El vlog destaca tres decisions:

  • una capçalera visual amb vídeo animat;
  • seccions que expliquin millor el nou producte;
  • una versió mòbil revisada, no només la web d’escriptori.

Cupsa afirma que una part majoritària del trànsit web arriba des de dispositius mòbils i utilitza aquesta idea per insistir en el disseny responsiu. La xifra exacta pot variar molt segons el sector i l’audiència, però el principi és correcte: una landing page per captar clients no pot considerar el mòbil una adaptació secundària.

El resultat el deixa satisfet, encara que el vídeo ensenya sobretot l’aspecte final i no proves de rendiment, accessibilitat o conversió. Fer una web ràpidament no demostra per si sol que vengui millor.

Què ven Meuze als restaurants

La nova web situa Meuze com una capa d’intel·ligència per a negocis d’alimentació i begudes. La plataforma actual descriu agents per a factures, inventari, compres, predicció de demanda i reducció de residus.

Durant el vlog, l’equip visita un esdeveniment de restauració a Toronto i parla amb petits grups i franquícies. Entre els contactes hi ha un xef conegut que utilitza Square —la integració principal de la startup en aquell moment— i una cadena de sushi.

La proposta comercial parteix d’un problema quantificable. Si un restaurant compra massa producte, una part acaba a les escombraries; si en compra poc, perd vendes. Un sistema que creua el punt de venda, les existències i la previsió pot suggerir comandes i detectar patrons de malbaratament.

Cupsa defensa oferir el servei gratuït durant un mes perquè el client connecti les seves dades i comprovi els resultats. És una estratègia d’adopció: reduir el risc inicial, demostrar valor i convertir el producte en part del flux diari. També crea dependència operativa, un efecte que el mateix equip descriu de manera molt directa.

Una demo per a 14 establiments

La setmana canvia de ritme quan una empresa amb presència a Miami i Nova York demana una demostració adaptada. Cupsa explica que va treballar fins a les quatre de la matinada per enviar el vídeo.

L’endemà rep una resposta positiva. Segons el vlog, el possible client accepta iniciar una prova en aproximadament 14 ubicacions. La dada és una afirmació del creador; no es mostren el contracte, l’import ni les condicions.

El cas il·lustra per què els productes empresarials generen tanta feina específica. Cada grup demana integracions, permisos i processos diferents. Cupsa distribueix tasques d’arquitectura entre quatre enginyers de pràctiques, mentre ell continua programant i negociant.

La velocitat pot ajudar a tancar una prova, però un desplegament en diversos locals necessita més que una demo:

  • separació segura de les dades de cada client;
  • registres d’auditoria;
  • permisos i aprovacions;
  • control d’errors en comandes;
  • recuperació davant d’una integració caiguda;
  • suport a configuracions diferents del punt de venda.

La web actual de Meuze posa èmfasi precisament en l’auditoria, l’aïllament per client i la detecció d’anomalies. És un senyal que el producte ha evolucionat més enllà de la demostració del vídeo.

Un agent de WhatsApp en cinc hores

Una de les funcions més vistoses neix d’una petició empresarial que, segons Cupsa, altres equips estimaven en setmanes. Ell calcula unes hores i integra els agents de Meuze amb WhatsApp.

La demostració envia una ordre en llenguatge natural: reposar els establiments amb inventari baix segons la previsió de la setmana següent. El sistema consulta les dades i respon que ha tramitat comandes per a sis botigues.

Cupsa no mostra la pantalla completa perquè conté informació de clients. Aquesta prudència és necessària, però també impedeix comprovar què ha passat al darrere:

  • si la comanda és real o una simulació;
  • quins proveïdors s’han seleccionat;
  • com s’han calculat les quantitats;
  • si una persona ha aprovat l’acció;
  • com es desfà una ordre incorrecta.

Els termes de Meuze indiquen que les sortides d’IA poden ser incompletes o errònies i que el client les ha de revisar, especialment quan afecten inventari, pagaments o registres financers. La interfície conversacional és còmoda, però una frase per WhatsApp no hauria d’eliminar els controls d’una operació amb diners.

Construir en públic com a canal de venda

Cupsa també dedica temps a publicar un avançament a LinkedIn. Els inversors i clients empresarials són en aquella xarxa, mentre que YouTube ja li aporta una audiència pròpia.

La seva tesi és que l’atenció funciona com una moneda. Documentar el progrés pot:

  1. atraure usuaris i candidats;
  2. donar credibilitat abans de tenir una marca consolidada;
  3. crear pressió positiva per complir objectius;
  4. obrir converses amb inversors;
  5. convertir cada llançament en contingut.

El vídeo mateix és una peça de venda indirecta. Mostra la capacitat de l’equip, presenta el producte i transmet urgència. Alhora, cal distingir documentació i relat: la càmera selecciona els moments més intensos i no ensenya errors, costos, clients que rebutgen la proposta o setmanes menys espectaculars.

El cost d’una setmana de 100 hores

El final del vlog associa l’oportunitat amb treballar cada dia, dormir el mínim i tornar-hi. Cupsa diu que aquesta constància ha creat la seva «sort» i que se sent feliç perseguint el projecte.

És una experiència personal, no una recepta sostenible. El mateix vídeo mostra cansament, hores de matinada, dependència de la cafeïna i dificultat per desconnectar. En enginyeria, aquest estat també pot augmentar errors de seguretat, decisions precipitades i deute tècnic.

La lliçó més útil no és imitar les 100 hores. És observar com una startup petita concentra els esforços:

  • canvia el posicionament quan troba un sector concret;
  • construeix una demo per aconseguir una prova;
  • parla directament amb clients;
  • publica per ampliar la distribució;
  • converteix peticions reals en funcionalitats.

Meuze avança perquè combina producte, venda i comunicació en el mateix cicle. El vlog documenta aquesta velocitat amb sinceritat, inclòs el preu físic. L’èxit a llarg termini dependrà de transformar l’esprint en processos que l’equip pugui mantenir sense viure permanentment a l’oficina.

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  1. 0:00 , obre el vídeo en una pestanya nova

    I can't believe we built this in 30 hours. Whether it's your fault or not, they serve him senses. We run a lot of big things coming. We found her in CEO. Mews. Welcome to the show. How you doing Jack? Good morning. Good morning. How are you? How are you? How are you? This was our old landing page. Back when we used to be prom shop. Now that we're Mews, we need a complete refresh. So. Let's see how long it takes to build a new end page. Alright, so before starting, I've been using this the other positive or positive design by NB and based if they have a bunch of system design breeds from Apple, Triap and 50-6 other big type companies. Right now we're generating this background video with fixed field. This really want to have this cool animated background video sitting behind the screen.

  2. 0:52 , obre el vídeo en una pestanya nova

    right on the field but I think I really had steps to teach this. Even when I'm trying to get fresh air these guys always call me I'm really always on the clock it's insane. We've been locked in for the last 10 or 12 hours in the office and yeah I tried to get some fresh air and now I know still working like we did a lap around the office while I'm calling that we're going back to the lock it so even while we're out I'm prompting Claude because the grind doesn't stop and While building the landing page at the same time, I'm working on this enterprise contract because, you know, the money is really flowing in now, so you gotta keep the grind up, can't let anyone else down. So I'm going through and seeing what architecture that they want set up. And then it's like a kind of a sign one of our four-to-put engineers to that task. So, that really the work is 24-7. All right, let me put you on game. In Clawed, if you ask it to use...

  3. 1:44 , obre el vídeo en una pestanya nova

    This skill, the UIUX Pro Max skill. It does so well with fine design. Like, borderline replaces fine engineers, I go as far as saying. Alright, it's 1 am. We're officially done in the hero and look at how beautiful that looks. That is, I mean, I'm obsessed with this. I've been staying at this for like half an hour, which is a pirate that we're going to. Alright, we'll back with Ty, you know, the next day. 9pm and I had to send this poor guy home. I couldn't have to just sit with me. I went home, took a good two with the other part and I couldn't stop thinking about all the code I have to write. I was really dreaming of the code. So I had time to just get back to the office. But basically done, you can see I think you guys are really soliders, but the X-Kids, we have this other video now. Yeah, you can scroll through more of the sections. See that way in 2000 stores right now.

  4. 2:36 , obre el vídeo en una pestanya nova

    You have to make sure that your websites are responsive on mobile devices because 70% of traffic is on mobile devices on internet. I can't believe we built this in 30 hours. That's mind blowing. It's 3 am. I'm so sick of this building. Basically, just the living here for the last seven days. I mean, we got so much done though. Super proud of the work, super proud of team and we've got a lot of big things coming So if you're so exhausted you don't even know what to say at this point It's 3 a.m. Let's go home Before I forget you have to text the guy from the event other than it Oh yeah, we were at some food and beverage events yesterday in Toronto. Something like a two-minute walk from us, then you just got packed that with 50 small franchises. We just got some contacts with this famous chef in Toronto that we're going to get dinner with and he...

  5. 3:29 , obre el vídeo en una pestanya nova

    He uses square which is our primary integration so that'll be a great customer. Exactly, ideal customer. Yeah, then this like sushi chain also obviously sushi is a shiitana waste. So yeah, that'd be pretty big. You know, if you save someone wanted to present their waste, for example, in this food and beverage industry, that increases their profit margin, so like 20%. And that's so much money. So for us, we're willing to give away our solution for a month, even. to these people so they get embedded into our platform. Our agents are learning off of their own data and they could see the results. And that way we really get them locked down, right? If they use the system, it's game over. They're gonna see like what they're doing right now, so are kicked. To be honest, like, we just need to get them using the platform. That's the whole idea here. So we just changed so much in our product the last four days, all to get a demo video out. I was up actually till 4am last night.

  6. 4:21 , obre el vídeo en una pestanya nova

    To send a demo video to these guys based out of Miami and New York and I woke up to the message based on saying these guys loved it. They loved the video. They loved the product. We're signed entering around 14 locations across Miami and New York. So that's so big. So basically like we just want to get more out of reach on there. So right now we're posting a little sneak peek video for Eric's LinkedIn. All of our investors live on LinkedIn right and I already post socials on YouTube everything. So myoslostart hitting a different medium social media. I started in my vlog from New York but attention is the new currency right. So might as well leverage my audience as much as possible. I truly think for anyone that's trying to

  7. 5:13 , obre el vídeo en una pestanya nova

    You know, create their own startup or anything adjacent to that. Even if it's like building a mobile app or like a random SaaS app, if you're not posting something online, you're missing out so much. And even for myself, the growth I've experienced simply by putting myself out there, you could almost use to think of it as a fake until you make it. Although I never was like faking it, my capabilities, but by putting myself out there, I felt like I was pushing myself to go even further than what I thought was achievable. I kind of just I have new targets for myself new goals, right? So it doesn't even fit. That was on company card. It's okay. What is this? I don't know. I think it's like five. Yeah, it's five prong. It's a six. It's just even a work. It's actually so funny whenever everything is just returned. Alright so all of a sudden I'm used we have a bunch of enterprise contracts ramping up and they all want a bunch of different features that they say is gonna take

  8. 6:06 , obre el vídeo en una pestanya nova

    3, 4, 6 weeks and I'm like, no, just give me a couple hours. I'll lock in and get anything you want done. No, I think it can be like six hours or something. We're adding what's up messaging to our agents so you could talk directly with all of your company's data and manage all tasks directly from your company. We're done. All right, so now on what's up, you can see our little muse agent. I can't show you the screen because we have enterprise contracts obviously, but I have you gone and connected. my account to this phone number that I have. So now I'll just go in and be like, hey can we restock all of our stores that are low in inventory based off of the forecast event for the coming week? All right, and as you can see, it read it, give it a second as it places the order. And there we go. Sounds good Eric, just place orders per six for your stores. And this is not cool. Five hours later, he's out.

  9. 6:58 , obre el vídeo en una pestanya nova

    coffee number four on the day literally just in a special shot that I've been down before go like because I'm an absence I had a call with a client seven third year and it's now six p.m. it was up till two a.m. the night before just working so running on the humans to say that I'm sure yeah I don't even know like I woke up like with so much adrenaline coursing through me for the call so I didn't even need coffee and then just The crashing and burning now, we still so much to do. So big launch in three days with one of our larger contracts, so we've got a lot of work to do. So cheers. You know, I worked in a shop for fun? I was actually, I've always had a passion for like startups and stuff. Yeah, yeah. So this is the eighth time today I've been recognized by the way. So content king, just saying, you know the other day I got asked

  10. 7:50 , obre el vídeo en una pestanya nova

    how did I get into this position? It's actually hard work that creates your luck. I've been up since 7 a.m. I wake up to work, work all the way to go to bed, sleep the minimum amount of hours possible, just to wake up and work again and do that every single day. And that's what God means to this position. And it's just showing up every single day, working towards what I'm passionate about. And it really makes you super happy to be chasing my dreams and putting in that effort for myself.